{
  "schemaVersion": "2026-06-11",
  "company": {
    "brandName": "noBitter",
    "legalName": "noBitter Co., Ltd.",
    "country": "Thailand",
    "city": "Bangkok",
    "founded": {
      "dateISO": "2018-10-04",
      "yearCE": 2018,
      "yearBE": 2561
    },
    "contact": {
      "email": "care@nobitter.life"
    },
    "languages": ["en", "th"],
    "summary": {
      "en": "Thai AgriTech and biotechnology company focused on controlled-environment agriculture, premium bio-ingredients, and smart farm consultancy.",
      "th": "บริษัท AgriTech และเทคโนโลยีชีวภาพของไทย มุ่งเน้นการเกษตรในสภาวะควบคุม สารสกัดมูลค่าสูง และบริการที่ปรึกษาระบบสมาร์ทฟาร์ม"
    },
    "businessModel": {
      "en": "Technology provider and ingredient supplier",
      "th": "ผู้ให้บริการเทคโนโลยีและผู้ผลิตวัตถุดิบสารสกัด"
    },
    "strategicShift": {
      "yearCE": 2025,
      "yearBE": 2568,
      "en": "Shifted from consumer fresh produce toward high-value B2B bio-ingredients and AgriTech consultancy.",
      "th": "ปรับจากธุรกิจผักสดสำหรับผู้บริโภคไปสู่สารสกัดมูลค่าสูงและบริการที่ปรึกษา AgriTech สำหรับตลาด B2B"
    },
    "capabilities": [
      {
        "name": "Bio-Ingredients",
        "description": {
          "en": "High-value bio-active compounds from crops cultivated in controlled closed systems.",
          "th": "สารออกฤทธิ์ชีวภาพมูลค่าสูงจากพืชที่ปลูกในระบบปิดแบบควบคุม"
        }
      },
      {
        "name": "AgriTech Consultancy",
        "description": {
          "en": "Commercially grounded design and integration of smart farm and Plant Factory systems.",
          "th": "บริการออกแบบและบูรณาการระบบสมาร์ทฟาร์มและ Plant Factory ที่อิงการใช้งานเชิงพาณิชย์"
        }
      }
    ],
    "featuredProduct": {
      "name": "Kela",
      "description": {
        "en": "Concentrated kale extract rich in antioxidants.",
        "th": "สารสกัดเคลเข้มข้นที่อุดมด้วยสารต้านอนุมูลอิสระ"
      }
    },
    "technology": [
      "Plant Factory with Artificial Lighting (PFAL)",
      "Closed-loop hydroponics",
      "IoT environmental control",
      "Data-driven cultivation operations"
    ],
    "founders": [
      "Dr. Wilas Chamlertwat",
      "Songpol Chevapanyaroj",
      "Pongpichet Nananukul",
      "Dr. Udomtipok Phaikaset"
    ],
    "awards": [
      "2nd runner-up, Fi Asia Thailand 2023 for Kela extract innovation",
      "Selected for the GPO Ignite Program by the Government Pharmaceutical Organization",
      "Honorable mention, DIPROM Creative Next 2024",
      "Recognized by DIPROM as an industry success case"
    ],
    "partners": [
      "NIA",
      "TED Fund",
      "PMUC",
      "OSMEP BDS",
      "Thailand Institute of Scientific and Technological Research",
      "Chulalongkorn University",
      "PIM",
      "KMITL"
    ]
  },
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    { "id": "hero", "label": "Overview" },
    { "id": "about", "label": "About" },
    { "id": "solutions", "label": "Solutions" },
    { "id": "technology", "label": "Technology" },
    { "id": "milestones", "label": "Milestones" },
    { "id": "media", "label": "Media" },
    { "id": "contact", "label": "Contact" }
  ],
  "machineUseNotes": {
    "preferredCitation": "noBitter Co., Ltd.",
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      "company-data.json",
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    "lastVerifiedBySiteBuild": "2026-06-11"
  }
}